
Ajani Array
Branding Package
Scope of work /
Brand Sheet, Colour Palette, Typography, Logo Design (Primary Logo, alternatives, sub-logos, Brand marks) and Mock-ups.
Project /
Our aim was to create a brand identity for Ajani Array that reflects the essence of luxury athleisure, seamlessly combining sophistication with accessibility. Based in Australia, the brand offers elevated staples designed to feel luxurious yet remain affordable, catering to individuals who value both style and comfort in their everyday wardrobe. The visual identity was crafted to exude modern elegance, using a neutral palette complemented by a subtle feature colour to ensure timeless appeal. The overall goal was to position Ajani Array as a standout brand within the athleisure market, balancing luxury aesthetics with a sense of inclusivity and approachability.
