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Blondie Children's Wear

Branding Package

Scope of work /

Brand Sheet, Colour Palette, Typography, Logo Design (Primary Logo, alternatives, sub-logos, Brand marks) and Mock-ups.

Project /

The goal for Blondie’s brand identity was to create a refined, elegant design that reflects luxury and sophistication, while maintaining a soft, approachable feel for a baby and children’s wear brand. Using a neutral colour palette and a subtle rocking horse illustration, we aimed for a minimalistic yet timeless aesthetic. The design conveys the essence of both comfort and high-end quality, positioning Blondie as a standout in the market with a focus on delicate, beautifully crafted pieces. The overall look ensures the brand speaks to parents seeking style and refinement for their little ones, without compromising on warmth and charm.

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