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Palmira Clothing

Branding Package

Scope of work /

Brand Sheet, Colour Palette, Typography, Logo Design (Primary Logo, alternatives, sub-logos, Brand marks) and Mock-ups.

Project /

Our aim was to create a brand identity for Palmira that reflects its vibrant, empowering, and feminine essence. Inspired by palm trees and sunny destinations, the design embodies the carefree yet classy Miami and Beverly Hills vibe. The goal was to highlight the brand's focus on fun, girly energy while ensuring it exudes sophistication, aligning with Palmira's vision of offering statement wardrobe pieces for confident women. Through this approach, we aimed to establish a logo that captures the sunny, uplifting personality of the brand and resonates with its audience.

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